How To Market Your Business Without Social Media
You’ve started an online business, but the thought of uploading TikToks and showing up on Instagram daily leaves you in a cold sweat. While social media platforms can be amazing places to market your business, it’s not for everyone. You can have a business marketing strategy that doesn’t rely on social media to get your name out there.
Here are six ways to market your business without social media:
Email Marketing And Newsletters
An email list is a collection of email addresses from people who want to hear from you. Sending emails and newsletters to this list can be extremely effective as the receivers have shown interest in your brand and products or services.
According to the Digital Agency Network, “Studies have also shown that email marketing has a higher ROI…than any other digital marketing channel.”
You may be wondering, “Great! But how do I grow an email list?” One of the best ways to do this is through a freebie – a free document/product people sign up for. For example, if you’re a health coach, you could create a healthy grocery shopping list or on-the-go breakfast ideas.
This freebie would be part of a funnel, of which Pinterest can be key.
Pinterest Marketing
Of course, this is my favourite way to market a business!
Pinterest is not a social media platform, it’s a search engine. It works on the power of keywords.
Create a Pinterest Business account and design pins to address what your ideal clients are searching for on Pinterest to funnel people to your website (who can then sign up for your newsletter).
Of course, you’ve got to have regular new links on your website for your pins to link back to. This is where blogs and SEO come in.
Search Engine Optimization
SEO is the process of making your website Google-friendly. Through SEO work, you do search term and keyword research to figure out what your ideal clients are searching for online. Once you have this information, you can refine your website with these search terms and address questions your audience has to increase website traffic.
An amazing way to improve your website and enhance SEO is blogging. Blogs can answer the questions your ideal clients are asking and provide valuable resources to website visitors while positioning you as an expert in your field. Plus, through blogs, your website gets updated regularly – important for SEO.
Referrals And Affiliate Marketing
You can market your business and increase your customer base through referrals. This is a system that encourages previous customers to recommend your business to others. You can also strike up an affiliate marketing deal with other businesses – affiliates receive a commission when people come to your business through the link on their site.
“Referral programmes and affiliate links are one of the simplest ways to incentivise happy customers to bring their friends. Create the programme, invite specific people, then share the winnings and grow your business on their shoulders,” explains Forbes.
Podcasting
Podcasts give business owners a huge opportunity to get their name out there. There are over 500 million podcast listeners and “business” is one of the most popular podcast categories.
Create your own podcast discussing all aspects of your business and invite other business owners to come on.
Podcasts can be a part of your content creation process – a podcast can be repurposed into a blog, and then you can create pins on Pinterest for both the podcast link and blog link.
Attend Events And Network
Yes, networking is still an effective way to promote your business!
Look for communities that are aligned with your business, including online business forums and in-person events.
Engage with fellow entrepreneurs, exchange insights, and forge meaningful connections. Remember, word-of-mouth referrals can be incredibly influential in growing your business. By actively participating in networking events, you not only expand your professional circle but also establish your brand presence to become a go-to person in relevant communities.
Business success doesn’t have to rely on Instagram and TikTok – there are plenty of other options when it comes to marketing. Your business marketing strategy should be something you enjoy and can stick to! Harness the power of your website, Pinterest, newsletters, referrals, and networking to grow your business.
Hello, I'm Megan!
An introvert at heart, Pinterest is the perfect platform for me. Simply posting your content using the right marketing strategies gets you an abundance of website traffic? No engagement or ‘showing up’ needed?
Who wouldn’t want to use this powerhouse of a platform …
