Everything You Need For A Successful Pinterest Marketing Strategy
While it is clear to me after years of marketing on Pinterest that there simply isn’t a “one-size fits all” way of approaching this platform, there are definitely strategies that work for all accounts.
Here are my recommendations for every website and business to take into account before thinking of marketing on Pinterest.
Pinterest Profile Basics
Make sure you’ve completed a proper business account set up. This means you’ve claimed your website, enabled rich pins and you’ve done keyword research. You’ve created on-brand boards and have used keywords in your descriptions.
This is what helps your content get found on the platform and you’re telling Pinterest what you’re all about. Keywords are a super important part of strategy.
Whether you are pinning daily through Tailwind or you are manually pinning your content directly to Pinterest, make sure you’ve got a regular schedule going.
Create New Content Weekly
While I would have told you to do this a year ago, I’ll be honest and admit that simply recreating new pins for your old content over and over again is what worked. You could continue to drive traffic to old blog posts and links if you had an established account without any hiccups.
A few months ago this strategy fell flat and I saw BIG declines on accounts that weren’t producing new content regularly. Simply put, the Pinterest algorithm LOVES new links on your website. Make sure you have a new blog post, product links or sales page on your website weekly. You’ll even get the bonus of improving your Google SEO as well.
Brand Your Website
I’ve seen it again and again - I click on a beautiful pin design with a click-worthy title and land up on a website that confuses me. I’m quick to close the tab and move on.
It doesn’t matter how beautiful your pin designs are or how great your content is, if your website isn’t making users want to stay. You’ll most likely end up with a high bounce rate and not actually be converting your Pinterest traffic to subscribers or customers. If this isn’t happening, you’re wasting your time.
Make sure you have a branded website that makes users want to explore and come to trust you, and be more than willing to hand over their money.
Don’t Use Pinterest To Fix Your Business
I’m all for testing out new marketing strategies and finding out what works for you, but the truth is that not every website works on this platform. I see so many businesses and bloggers struggling to succeed and their first reaction is to throw money at the problem.
If your product or business idea isn’t currently performing well, Pinterest isn’t going to magically fix it for you. Your ideas, products and content still has to be of a high quality to perform.
Not sure if Pinterest is the next step to take for you? Drop your website in the comments and I’ll give my honest opinion on whether it will perform on the platform.
Hello, I'm Megan!
An introvert at heart, Pinterest is the perfect platform for me. Simply posting your content using the right marketing strategies gets you an abundance of website traffic? No engagement or ‘showing up’ needed?
Who wouldn’t want to use this powerhouse of a platform …
