What You Need To Know Before Starting Pinterest Marketing
Do you want to broaden your reach and improve your marketing strategy? A quick search of marketing strategy tips will probably bring up a host of options, including Pinterest. There are many benefits of Pinterest for business, but before you dive in and begin developing a Pinterest content plan, there are a few things you should know.
Is Pinterest A Good Way To Market?
Are you asking yourself, “Why is Pinterest good for business?” Pinterest is often lumped in with social media platforms, but it’s vastly different. While on Instagram, posts have a limited time to gain traction, Pins have the ability to gain traction for months – your audience can discover pins for years!
Pinterest users come to the platform for inspiration, but also specifically to purchase products – according to Hootsuite, shopping on Pinterest grew by 20% in 2021. And, this number isn’t just centered on well-known brands. Pinterest Business says that 80% of weekly Pinners have discovered a new brand or product on the platform.
But, are your ideal clients on Pinterest?
Some of the most popular categories on Pinterest include:
Home decor
DIY and crafts
Meal inspiration and recipes
Women’s fashion
Health (from fitness to mental health)
Beauty (such as makeup tutorials and skincare routines)
Travel
Child care and education
Weddings
How Do I Start Promoting On Pinterest?
Find out if your ideal clients are using Pinterest
Go onto Pinterest and type in words related to your business in the search bar. Use words and phrases that your ideal client would use. If you see relevant searches drop down from the bar as suggestions, then, yes, people are searching topics related to your industry!
Get clear on your Pinterest marketing goals
What do you want to achieve on Pinterest? Pinterest marketing is an effective way to drive more traffic to your website, build an audience, sell products and services, encourage newsletter sign-ups, and promote podcasts and YouTube channels.
Learn about the platform
If you want to do Pinterest marketing for your business yourself, then you’ve got to learn how to become a Pinterest manager (also known as a Pinterest VA). There are many free resources (like this blog!) to help you learn more about how to be successful on Pinterest. Haskin Creatives also offers a Pinterest VA course to teach a proven Pinterest marketing strategy.
Would you rather focus your time on other aspects of your business? Find out more about Pinterest Manager Services.
Create a strategy
Once you know your Pinterest goals and understand how the platform works, you can create a Pinterest strategy. This would include what URLs you want to promote on Pinterest (this needs to be a consistent source of links, so a blog is recommended), how often you’ll post on Pinterest, keywords you’ll use, and creating a Pinterest business account.
Keyword research and pin designs
Pinterest is a search platform, so the only way your Pins will be discovered is if you use keywords.
Find out how to do keyword research for Pinterest here, and learn how to write Pin descriptions here.
For Pins, you can repurpose video content from Instagram or TikTok, and create Pin designs on a platform like Canva.
Get tips on how to design click-worthy Pins here.
Schedule Pins
Pinterest allows you to schedule Pins in advance. You could also use another platform, such as Tailwind. I recommend scheduling Pins ahead of time as a way to stay consistent.
Tip: Do you have an Instagram scheduler? If so, check if it has a Pinterest option.
How Do I Get More Clicks On Pinterest?
Clicks tell you not only that people see your Pins, but that they are interested enough to click on it to learn more. This is a fantastic metric to pay attention to! There are a few steps to include in your Pinterest strategy to increase clicks:
Pay attention to Pinterest SEO
Use Pinterest Trends to see what’s popular in your niche
Write well-thought-out descriptions
Create beautiful, eye-catching designs
Use text on Pin designs the right way
How Long Does It Take To Grow On Pinterest?
It’s important to know that it’s unlikely that your content will blow up straight away. You've got to be willing to continue to post consistently for months (around three to six months) before you see real growth on the platform.
To grow on Pinterest, you’ve got to have a solid foundation, too. This means an optimized business profile and boards with keyword-rich descriptions.
To summarize, before you dive into posting on Pinterest, you should know whether your ideal clients are on the platform, get clear on your marketing goals, have links to promote, understand how the platform works or outsource Pinterest management, and know that Pinterest growth is a slow burn.
When you know what you’re getting into and what it takes to succeed, you’ll have a much smoother Pinterest journey!
Hello, I'm Megan!
An introvert at heart, Pinterest is the perfect platform for me. Simply posting your content using the right marketing strategies gets you an abundance of website traffic? No engagement or ‘showing up’ needed?
Who wouldn’t want to use this powerhouse of a platform …
