A Breakdown Of Pinterest Marketing Terms You Need To Know
Do you want to improve your business’ marketing strategy? Introducing Pinterest as a marketing channel is a fantastic way to get your content in front of your ideal clients and bring them to your website.
Navigating Pinterest can be challenging for a newbie – there are different terms you’ve got to learn about in order to understand Pinterest analytics and get the most out of the platform.
When you start researching how to do Pinterest marketing, you get bombarded with jargon like ‘boards’, ‘CTR’, ‘repins’, and ‘fresh pins’.
Let’s break down these terms and more so that you’re able to start the Pinterest marketing process with confidence!
Is Pinterest Still Good For Marketing?
Yes, Pinterest is still considered to be a good marketing choice for businesses due to the amount of users. According to Pinterest Business, 482 million people use the platform every month! These people are using Pinterest to search for inspiration and to buy products.
“The Pinterest platform can generate a huge ROI for marketers, as 75% of users are more likely to say they're always shopping,” adds Forbes.
Whether you are selling products or services, or want to grow your blog, developing a Pinterest marketing strategy is a proven way to expand your business.
Pinterest Marketing Terms Business Owners Need To Know
Pinterest Profile
This is your specific account with all your relevant information, including your name, bio, and website (you can use keywords in your name and bio – more on this later!).
Here is where you’ll upload a profile picture and landscape header image. You’ll also be able to see the number of followers you have and how many accounts you’re following.
Pinterest Business Account Vs Personal Account
You can either have a business or personal Pinterest account. A business account is necessary if you’re promoting something, so either convert your profile into a business account or start a new business profile.
This is because a business account will give you access to Pinterest marketing tools such as ads, analytics, and trends.
Pinterest SEO And Keywords
Pinterest is not a social media platform, it’s a search engine. So, search engine optimization (SEO) is an essential part of Pinterest for business best practices.
To bring SEO into your Pinterest strategy, you’ve got to do keyword research and figure out what your ideal clients are searching for on the platform.
Once you’ve got your list of keywords, you can pepper them into your:
Profile title
Biography on your profile
Pins
Here is an extensive guide on how to do keyword research for Pinterest.
Pinterest Analytics
Pinterest analytics are a list of metrics that give you information on the overall performance of your pins.
It’s essential to check your analytics regularly to figure out what’s working and what’s not, which will lead to better decisions on the platform.
“...if most of your impressions are on mobile, you can optimise your website for mobile. If an item on your site is driving traffic, you can make sure it's available, feature it in more Pins, and save it to more boards,” explains Pinterest Business.
Analytics will include:
Impressions (The number of times your pins were on screen)
Engagement (Clicks and saves on our pins)
Outbound Clicks (Your pins’ CTR, click through rate – users clicking on your pins’ URLs)
Saves (Amount of times your pins were saved/pinned)
Total Audience (People who have seen/engaged with your pins)
Engaged Audience (Pinners who engaged with your pins by clicking on them or saving them)
The analytics page on Pinterest will also show you your top-performing pins and boards.
Pinterest Boards
Pinterest boards are spaces where pinners save pins.
You’ll create boards for your Pinterest business account based on different aspects of your business where you’ll allocate your pins.
For example, if you have a recipe blog, you’ll create boards based on the different categories of meals and recipes you create, such as ‘Lunch Ideas’, ‘30-Minute Dinners’, and ‘Vegetarian Dinner Ideas’.
Tip: Use your keyword research to create board titles and board descriptions.
Fresh Pins
This is the type of content that is favoured by the Pinterest algorithm. Fresh pins use unique URLs that haven’t been on Pinterest before and a new image.
You can create a new pin with the same URL as another pin, but this isn’t considered to be a fresh pin.
Repin
These are pins already published on Pinterest that are saved to another board. You can do this with your content or pins created by other pinners. Repins should not make up the majority of your Pinterest strategy.
Pinterest Trends
Pinterest tracks the growing trends on the platform. From the Analytics drop-down on your Pinterest profile, you can select Trends. You can filter based on yearly, monthly, seasonal, and growing trends as well as keywords and interests, and age and gender of the pinners.
Trends is a fantastic Pinterest business tool to use for keyword research and to see what your audience is interested in.
Pinterest Strategy
In order to be successful on the platform, it’s essential to put together a strategy. This plan is based on the goals you have for your business.
Pinterest marketing for beginners can be challenging to wrap your mind around at first! But, it’s definitely worth it. The potential for expanding your reach on Pinterest is immense, making it one of the most effective tools for business owners wanting to enhance their online presence.
Hello, I'm Megan!
An introvert at heart, Pinterest is the perfect platform for me. Simply posting your content using the right marketing strategies gets you an abundance of website traffic? No engagement or ‘showing up’ needed?
Who wouldn’t want to use this powerhouse of a platform …
