How To Become A Pinterest Manager And How I Got Clients
Years ago I began a journey to figure out how I could start working from my laptop while traveling full time. I wanted to be able to dictate my own hours, do creative work, and earn enough to support myself. After many disappointments with remote jobs that paid minimum hourly rates and not getting certain roles due to a lack of advanced skills, I found Pinterest Management. I knew that this was made for me.
Blogging for a personal travel blog not only led me to discover the power of Pinterest Marketing for driving mass website visits, but it also provided me with the exact business opportunity I was looking for. I learned that people would actually pay me to manage their Pinterest accounts! It took a while (and a lot of Googling!) for me to realize that it wasn’t something that was ‘too good to be true’. Pinterest Marketing was a viable option for making money online.
Six years later, this little business of mine is still running, bringing in over $30,000 monthly. While my initial goal was only to match my teaching salary (a mere $1,500 at the time), this business has provided me with sustainable income and personal growth beyond anything I could have ever imagined.
Does working on Pinterest and making money online appeal to you, too? Here’s everything you need to know about becoming a Pinterest Manager, how I got clients, as well as what I wish I knew when I first started.
How To Become a Pinterest Manager In 5 Steps
Step 1: Research and Learn Everything You Can
While you might already be acquainted with Pinterest for pinning your next home DIY project or looking for dinner recipes, marketing on the platform is quite different than simply ‘pinning’. You’ve got to get crystal clear on what a Pinterest Manager does and learn everything you can about Pinterest Marketing.
While you can become a Pinterest Manager for free through online tutorials and blogs, a course from a Pinterest Manager who has actually done the work (such as my How To Become A Pinterest Manager in 30 Days course) can provide you with a Pinterest business model, saving you a ton of time.
Step 2: Be Your Own Client
Most businesses want to work with a Pinterest Manager who has experience with the platform. So, it’s important to test out your new Pinterest marketing skills on your very own business Pinterest account. Create your own website (it does not have to be perfect – you can come back to this once your business is up and running) and claim it on your business Pinterest account, write blogs, and pin your content. When you treat your business as your own client, you can hone your Pinterest skills which will help you gain clients.
Step 3: Get Clear On Your Goals
If you want to start and grow a business, you’ve got to specify your goals. Oftentimes I tend to get really excited about ideas and don’t think things through. You need to reflect on what it would be like working on Pinterest accounts every day. Yes, there is potential to make a lot of money in this industry! But, you’ve got to put in daily work. So, map out your goals and the steps it’ll take to get there.
Step 4: Provide Free Pinterest Management
When I first started, I worked on my own business’ Pinterest account. I also reached out to another business and offered them free Pinterest services for 30 days. This was super beneficial in building my confidence to eventually create Pinterest business strategies for clients. Plus, this experience helped me test out all of my onboarding processes (a Pinterest business isn’t all about Pinterest – you’ve got to lay out our processes and systems). I also got a testimonial which was an invaluable part of getting clients.
Step 5: Get Clients
Now that you know what’s expected from you as a Pinterest Manager, it’s time to put yourself out there and connect with potential clients!
There are many ways to get clients and I’ve tested them all extensively throughout the years. As a beginner (and something I still do to this day) I would cold email as a start which is basically reaching out to potential clients I want to work with via email. If this doesn’t feel aligned with you, that’s totally fine! A lot of people struggle with cold emailing because it makes them feel icky. I personally receive cold emails every day from other service providers that make me want to cringe, so I do things a little differently.
First off, those whom I cold email are people whom I genuinely want to work with and feel like I could help their business with Pinterest. Each email is personalized and completely truthful – I don’t send the same email template to everyone. I also do my research and make sure I know about their business before reaching out. The trick here is to get used to hearing no. But you will convert if you put in the work and time. This process has gotten me more clients than any social media marketing efforts for my business.
There are other routes to go with getting clients including social media marketing, Facebook Groups, networking events, etc.
You absolutely can have a highly profitable Pinterest business! I did it, and so can you. Follow the above steps and grow an online business that will give you the freedom you crave.
Hello, I'm Megan!
An introvert at heart, Pinterest is the perfect platform for me. Simply posting your content using the right marketing strategies gets you an abundance of website traffic? No engagement or ‘showing up’ needed?
Who wouldn’t want to use this powerhouse of a platform …
