How To Make Pinterest Truly Work For Your Business
Wondering how to actually make Pinterest work for your online business? I’m talking about driving targeted traffic to your website, reaching your ideal clients and customers, and making sales on autopilot.
We’re getting back to the basics of good Pinterest Marketing strategy to get the results you deserve with these simple steps:
Optimize Your Profile
This means checking all the boxes of claiming your website, enabling rich pins and creating a sound SEO-focused profile. You want to make sure you are targeting the right keywords in your profile name, description and across all of your boards so that you get found by your ideal clients and customers.
This is where so many Pinterest creators fall short because they don’t see this as important as it truly is. When setting up your profile you lay the foundation for a good Pinterest Marketing strategy. You tell Pinterest what your account is all about by creating boards that use keywords that your ideal audience is looking for. When you don’t do this correctly, Pinterest can’t show your content to the right people and your efforts fall flat.
Create Clickable Pins
Creating beautiful, click-worthy designs are the easiest way to grow your Pinterest presence. You capture users attention with your designs. Simply showing up in searches isn’t enough when users scroll past your pin design because another pin grabs their attention. A great pin incorporates an enticing title, beautiful imagery and colors/fonts that bring it all together. Most often simpler is better.
Not so confident in your design skills? Why not purchase templates that you can repurpose and reuse to create beautiful designs? Shop my templates here. You’ll have designs ready within minutes!
Content Plan For Pinterest
The easiest way to go viral or get the most clicks is to create content that your audience is dying to read. Pinterest users want their problems solved and are looking for creative ideas. Usually we’re already creating content like this for other platforms, or it’s already on our website! I highly recommend looking into which content is already performing well for you and try to create more content like that. Pinterest provides great data on which are your top performing pins so this is easy to find out.
Pinterest also works on a seasonal calendar, and you’ll want to pin these trending topics and searches in advance. Content creators are known to begin pinning their holiday content as early as July to make sure it has enough time to gain the correct amount of traction for the holidays. While you don’t have to go to such extremes, it can be good to find out if any of your promotional or seasonal content aligns with Pinterest trending searches throughout the year and plan accordingly.
Make Keywords Work For You
Keyword research is one of the most important aspects to making Pinterest work for you. This is how to get your content found on the platform, by users actually searching for what you are selling! You don’t even need them to be your follower if you use this feature to your advantage. Pinterest is a search-engine after all.
Use keywords in your profile name, description, board titles & descriptions and pin descriptions. This will help categorize your content let Pinterest know where to place it so it gets shown to the right people. This also means avoiding boards and keywords that are unrelated to your business as it can confuse the algorithm (a common mistake).
That’s it! By laying a good foundation and keeping things simple, you’ll be on your way to Pinterest success in no time at all.
Hello, I'm Megan!
An introvert at heart, Pinterest is the perfect platform for me. Simply posting your content using the right marketing strategies gets you an abundance of website traffic? No engagement or ‘showing up’ needed?
Who wouldn’t want to use this powerhouse of a platform …
