The Hidden Secret To Successful Pinterest Marketing
After marketing over 50 businesses on the Pinterest platform over the years, I’ve had the unique opportunity to experience Pinterest Marketing in a variety of niches.
Throughout my experience I’ve also read hundreds, if not thousands, of Pinterest Marketing advice ranging from how to get over 1 million monthly impressions to getting millions of monthly website clicks. All of the account holders claiming to know the “magic formula” to seeing success on the platform.
While I don’t doubt their results and the strategy they were using, whenever I applied the secret sauce to my own accounts I never saw results that were even close to what they were promising. In fact, very often I saw a decline in my success when implementing their suggestions.
You see, their results and success came from a strategy that worked for their business and content. You are most likely in a completely different industry, have different content and a different target audience. So we can’t take a cookie cutter strategy and expect it deliver the same results.
What I’ve come to learn is the true hidden secret to getting the best results on the platform?
There isn’t a one-size-fits-all strategy that is magically going to fix your Pinterest Marketing (or business) problems. It’s a trial and error process.
Even my clients that were in the same industries, like the various wedding photographers I’ve worked with, have all had completely different pinning schedules and keywords and pin styles.
While there are core principles that are true for all Pinterest Marketing approaches, for the most part you have to tweak and adjust things until you see progress. Testing out strategies and analyzing the data is one of the most important parts to the process.
While this can be disheartening - because you clearly want a strategy that will just work, am I right? It isn’t all doom and gloom. Here’s what you can be doing right now to get the ball rolling.
These are the foundational marketing practices that won’t lead you astray:
Create Regular, High-Quality Content
Pinterest values new links on your website and content creators who provide a great user experience for pinners. No, you don’t absolutely have to have a blog if you can figure out how to get new URLs on your website regularly without it.
I’d also encourage you to check the quality of your content. Just because you’re doing all the Pinterest things doesn’t make people magically want to click on your content if it isn’t a problem they want solved or an idea they absolutely need to know more about.
Pinterest isn’t going to solve your business problems and automatically convert clients and customers if you have a bad product or you’re not showcasing results pinners want.
Design Click-Worthy Images
Your pin designs are like the window to your store, they either invite people in or repel them away. You want them to be eye-catching and stop users from scrolling.
I highly suggest being your own critic and really looking at your designs - do they make you want to click? If design isn’t one of your strengths then purchase some templates or hire a designer.
You can find more pin design tips and info here.
Check All The Basic Boxes
Make sure your profile is set up for success, that you are using your keywords (and the right keywords) correctly, and that you actually have a SEO strategy.
Is your website claimed with rich pins enabled? Have you claimed your social media sites? These tasks are daunting in the beginning as there are so many technicalities but they make the world of a difference. And you only really need to do them once in the beginning.
Set your profile up for success by following these blog posts.
Pin Daily Content
There are a variety of ways to do this. I highly recommend using a scheduling tool like Tailwind as you can preschedule all of the content and it goes out for you without you needing to think about times, days or optimal pinning schedules.
As for how many times you should be pinning, this varies for each account. A good place to start is at 10 slots a day, or less if this makes you feel overwhelmed. There isn’t a magic number - or rather, the magic number is whatever you can actually manage.
Haskin Creatives is currently only on 5 slots a day because I simply don’t have time to create tons of pins and schedule a lot of content when I’m working on my client’s accounts. And shocker, I’m still getting consistent traffic and results from Pinterest.
It really is that simple. If you’re struggling with Pinterest Marketing and feeling like all of the conflicting information out there is totally overwhelming, I’d say its time to go back to basics.
What is currently the most daunting part of Pinterest Marketing for you? Let me know in the comments!
Hello, I'm Megan!
An introvert at heart, Pinterest is the perfect platform for me. Simply posting your content using the right marketing strategies gets you an abundance of website traffic? No engagement or ‘showing up’ needed?
Who wouldn’t want to use this powerhouse of a platform …
