Hard And Soft Skills You Need As A Pinterest Manager
Have you decided that you want to start your own marketing business focusing on Pinterest management? Amazing! Pinterest marketing is a growing niche and becoming a Pinterest manager can help you achieve the freedom-based lifestyle you’ve been dreaming of and replace your 9 to 5 salary. To become a Pinterest manager, there are a few hard and soft skills to master.
But first, is Pinterest the right decision? Let's explore…
Is Pinterest A Good Side Hustle?
Yes! If you enjoy marketing and are willing to upskill and learn about the platform, Pinterest could be a great side hustle for you that can grow into a full-time business.
To learn about Pinterest marketing strategies and get details on how you can start and grow your own business as a Pinterest manager, you can:
Follow Pinterest managers on social media
Read blogs about how to promote on Pinterest
Watch YouTube videos
Take a Pinterest manager course
The Haskin Creatives online course will teach you how to start your Pinterest manager business and earn within a month! Learn exactly how I created a successful Pinterest marketing business that now earns more than $30k every single month. Find out more here.
Are Pinterest Managers In Demand?
Pinterest is a growing marketing niche, so, yes, Pinterest managers are in demand and this demand is only going to grow as more businesses see the platform's potential.
“Pinterest is growing unwaveringly year-over-year! Its user base grew by nearly 50 million monthly active users just from 2023 to 2024,” says Sprout Social.
The platform gets over one billion visitors a month, and the shoppers are spending twice as much as shoppers on other platforms.
So, there is opportunity for businesses to reach their target markets.
Pinterest business is not anything like being on the platform in a personal capacity. For successful Pinterest marketing, you need to have a dedicated strategy and a knowledge of Pinterest SEO. Managing Pinterest business accounts is a skill! Instead of learning the skills needed for themselves, many businesses hire Pinterest managers or VAs to take on their Pinterest marketing.
To become a successful Pinterest manager, there are a few skills you need in your arsenal.
What Skills Do You Need To Be A Pinterest Manager?
Copywriting
Pinterest marketing requires copywriting skills because descriptions need to be written for boards as well as individual pins. These descriptions need to include keywords so that users can find your content, but they also need to be well-written for a good user experience.
AI tools like ChatGPT can be an amazing resource for copywriting! You can use ChatGPT to edit your descriptions – just make sure that your keywords are still in tact and present after asking AI to edit anything.
SEO Knowledge
Knowledge of search engine optimization is key. “The goal of SEO is to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more customers and more revenue,” explains HubSpot. This can be applied to Pinterest, as it is a search engine.
Design
While keywords and SEO are important, Pinterest is a visual platform, therefore an eye for design is essential. It’s also a good idea to improve your Canva skills, as this is a fantastic platform to use to create pins.
Find more recommended Pinterest tools here.
Strategic Thinking
You’ve got to be a problem solver as a Pinterest manager. When a client comes to you with their goals, you need to find ways to use Pinterest to make these goals a reality. For example, your client wants to drive website traffic in order to increase sales. You’ll need some come up with a Pinterest business strategy to create content that will grab their ideal client’s attention.
Pinterest Expertise
Of course, to be a successful Pinterest manager, you need to know the platform inside and out! When you know how the Pinterest algorithm works – including the use of keywords, well-designed pins, and pinning new content – you’re able to do the best work possible for your clients.
There are also a few soft skills to develop as a business owner that will help you get clients and retain them.
What Are Soft Skills In Business?
Soft skills are more personal qualities and general traits that help you reach goals. Besides learning about how to navigate Pinterest for business, also pay attention to these skills:
Communication
Clear communication is vital as a business owner – you need to be on the same page as your clients in order to have a successful relationship. This includes active listening, as the Harvard Business Review explains, “Active listening is when you not only hear what someone is saying, but also attune to their thoughts and feelings. It turns a conversation into an active, non-competitive, two-way interaction.” Don’t just give standard answers for clients – really listen to what they’re saying and adjust your answers accordingly.
Time Management
When you’re your own boss, you’re in charge of how you structure your schedule. Learning how to manage your time effectively is an essential part of being a business owner. Use project management tools and your Google calendar to stay on top of deadlines and projects.
Adaptability
Pinterest is not a stagnant platform – the algorithm shifts often, and you, as a Pinterest manager, need to keep up. This means making time to develop your skills and dive into new strategies.
Tip: Time block a certain amount of time a week to catch up on industry news and upskill. Read newsletters and blogs, review Pinterest updates, or take a course.
Mastering these hard and soft skills will go a long way in establishing yourself as a top Pinterest manager!
Hello, I'm Megan!
An introvert at heart, Pinterest is the perfect platform for me. Simply posting your content using the right marketing strategies gets you an abundance of website traffic? No engagement or ‘showing up’ needed?
Who wouldn’t want to use this powerhouse of a platform …
